Marc Jarrett

Marc Jarrett

Sunday, 9 February 2014

How to find Chinese Investors for your real estate projects?

For many decades, Chinese investors have been dominating the property investment markets – in the early 1980s and 1990s, there were led by Taiwanese and Hong Kong investors, in the 1990s, this was led by Singaporean and Malaysia Investors, and over the past 10 years, this was mainly led by mainland Chinese Investors and Property Buyers.
There are several ways to reach potential investors and buyers, here is a list of some strategies to reach them:
1. It is useful to have someone who can speak Chinese, but not essential – majority of the Chinese investors understand about the properties – at the end of the day, the property will speak for itself, and not the sales.
2. Chinese property investors do not show their “true wealth” – it is quite common that once a Chinese investor decides to buy the property, he or she will buy in several lots. In Chinese culture, they do not want to show their wealth until the very last minute, so you maybe surprised to see that you may end up selling many more units than just one property.

3. Chinese website – definitely something you should consider as a marketing tool, it is not expensive, and what it can do is casting out your opportunities to the Chinese communities.
4. Register your website with Chinese language search engines – Google is just one of the many websites used in China and vast majority of Chinese Internet users do not use Google – they use their own search engines such as Baidu and Sina.

5. If you do not have a Chinese language website, you should at least create a few pages and this can be created as a stand-alone website or uploaded on other Chinese websites
6. You should consider create a Chinese language brochure for your residential project, again this is very useful to provide information.

7. Have a web marketing program in Asia – promoting opportunities in China, Taiwan and Hong Kong
8. Contact property agents in China, many of them are very interested in selling international projects to their clients – as there is only limited property opportunities in Asia at moment.
9. Pay attention to the currency situation – falling USD means it is now much cheaper for foreign investors to invest in US properties, but many investors still do not recognize the significant savings they can achieve just through currency fluctuations
10. Post your opportunities in migration websites – these are usually the “First Source For Information” for migrants
As China is now the world’s largest Internet market with 200 million plus Internet users and growing rapidly every year – if you are serious about reaching out to Chinese Investors, you must adopt a Chinese Web Marketing Program for your property projects.
And the benefits are enormous, with web marketing, you can market single project or multiple opportunities through your website. You can do regular e-mail campaigns and set up newsletters inviting Asian investors to sign up and receive latest offerings.
If you are interested to know more about how to reach Chinese Property Investors and how I can help, please contact me for more details.

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